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	<title>h4x3d.com &#187; seo</title>
	<atom:link href="http://h4x3d.com/tag/seo/feed/" rel="self" type="application/rss+xml" />
	<link>http://h4x3d.com</link>
	<description>online portfolio of Julian Klewes</description>
	<lastBuildDate>Thu, 24 May 2012 18:50:39 +0000</lastBuildDate>
	<language>en</language>
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		<title>SEO: WordPress Search with Permalink structure</title>
		<link>http://h4x3d.com/seo-wordpress-search-with-permalink-structure/</link>
		<comments>http://h4x3d.com/seo-wordpress-search-with-permalink-structure/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 07:16:28 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[code]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[permalinks]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.h4x3d.com/seo-wordpress-search-with-permalink-structure/</guid>
		<description><![CDATA[Ever wondered how you could transfer any searches from ?s=TERM to /search/TERM , then read below or visit Alex King&#8217;s approach. This is too good to not report on, so for personal archiving reasons, I have put Alex&#8217; Code below: To your .htaccess file add: RewriteRule ^search/(.+)?$ /index.php?s=$1 [QSA,L] In your theme, look out for [...]]]></description>
			<content:encoded><![CDATA[<p>Ever wondered how you could transfer any searches from ?s=TERM to /search/TERM , then read below or visit <a href="http://alexking.org/blog/2007/08/30/friendly-search-urls">Alex King&#8217;s approach</a>.</p>
<p>This is too good to not report on, so for personal archiving reasons, I have put Alex&#8217; Code below:<br />
<span id="more-858"></span><br />
<em>To your .htaccess file add:</em></p>
<pre><code>
RewriteRule ^search/(.+)?$ /index.php?s=$1 [QSA,L]
</code></pre>
<p><em>In your theme, look out for search.php or similar and change the form field to:</em></p>
<pre><code>
&lt;form action=&quot;;/index.php" method="get" onsubmit="location.href='/search/' + encodeURIComponent(this.s.value).replace(/%20/g, '+'); return false;"&gt;
</form>

</code></pre>
<p><em>This is it, you are done!</em></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>xinu and me</title>
		<link>http://h4x3d.com/xinu-and-me/</link>
		<comments>http://h4x3d.com/xinu-and-me/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 16:59:37 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Dailies]]></category>
		<category><![CDATA[backlink]]></category>
		<category><![CDATA[pagerank]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[xinu]]></category>

		<guid isPermaLink="false">http://www.h4x3d.com/xinu-and-me/</guid>
		<description><![CDATA[I put up the source copy of xinu from xinu at my xinu page. so if you are into xinu and want to check your pagerank, backlinks, site validty, feel free to give my xinu install a shot. Xinu shows a thumbnail of the page that is being checked, alexa ranking, google ranking, technorati ranking, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://xinu.h4x3d.com/" title="xinu backlink checker and pagerank stuff"><img src="http://www.h4x3d.com/wp-content/uploads/xinu-backlinkchecker.gif" alt="xinu" class="imageframe" align="left" height="91" width="199" /></a>I put up the source copy of xinu from xinu at my xinu page. so if you are into xinu and want to check your pagerank, backlinks, site validty, feel free to give <a href="http://xinu.h4x3d.com/">my xinu install</a> a shot. Xinu shows a thumbnail of the page that is being checked, alexa ranking, google ranking, technorati ranking, if there is a dmoz record present, the number of index pages at google and yahoo, available syndication, all kinds of social bookmarking indexes, and many more cool features. (I damn background opacity gif and rough cut edges.. go away damn you!)</p>
<p><a href="http://xinu.h4x3d.com/" title="xinu backlink checker and pagerank stuff">Visit xinu.h4x3d.com &#8211; pagerank and backlink checker </a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Theme ethics part 2</title>
		<link>http://h4x3d.com/theme-ethics-part-2/</link>
		<comments>http://h4x3d.com/theme-ethics-part-2/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 06:16:24 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[adware]]></category>
		<category><![CDATA[ban]]></category>
		<category><![CDATA[matt]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[sponsored themes]]></category>
		<category><![CDATA[themes]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://www.h4x3d.com/theme-ethics-part-2/</guid>
		<description><![CDATA[As I wrote some weeks ago in my article about theme ethics I am really annoyed by all those sponsored themes. Now after Mark of weblogtoolscollection dug a bit deeper and wrote an article about sponsored themes on the frequently visited and read wordpress site loads of comments came up. Most people were posting their [...]]]></description>
			<content:encoded><![CDATA[<p>As I wrote some weeks ago in my article about <a href="http://www.h4x3d.com/theme-ethics/">theme ethics</a> I am really annoyed by all those sponsored themes.</p>
<p><img src="http://img123.imageshack.us/img123/4307/spamsp5.gif" alt="spam spam spam - sponsored themes!" /></p>
<p>Now after Mark of <a href="http://weblogtoolscollection.com">weblogtoolscollection</a> dug a bit deeper and wrote an article about sponsored themes on the frequently visited and read wordpress site loads of comments came up.<br />
Most people were posting their comments against sponsored themes, but also some voiced their arguments &#8216;for&#8217; sponsored themes. Those were mainly the higher quality of wordpress themes. I am not going to pick on that, because they are right, <em>but usually those designs were not made by the people selling the sponsored links on those templates, <b>but by designers who released the themes for free prior to the port</b></em>. I rest my case on this issue.</p>
<p>Anyway, one of the big boys, <a href="http://photomatt.net/">matt</a> (<a href="http://wordpress.org/">the wordpress matt</a>), wrote a <a href="http://weblogtoolscollection.com/archives/2007/04/12/on-sponsored-themes/">full article</a> and <a href="http://photomatt.net/2007/04/11/sponsored-themes-essay/">his</a> <a href="http://weblogtoolscollection.com/archives/2007/04/12/on-sponsored-themes/">take on the issue of sponsored themes</a>. <em>Finally, someone is taking steps to reduce the quantity of sponsored themes!</em></p>
<p>Furthermore, he started <a href="http://wordpress.org/extend/ideas/topic.php?id=553">a vote on the wordpress.org idea site</a>, where he asks users to participate and leave their votes as well! He wants people who are &#8216;against&#8217; removing the sponsored themes to leave one star and their arguments, and <b><a href="http://wordpress.org/extend/ideas/topic.php?id=553">others who want the sponsored themes to be banned to leave five stars</a></b>.</p>
<p>So get logging in and <a href="http://wordpress.org/extend/ideas/topic.php?id=553">leave your comment and vote</a>, in favor for the wordpress community and less spam and evilness. <b>Remember sponsored links can damage your pagerank, your reputation and make you look like a clown!</b>.</p>
<p>Thanks a lot!</p>
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		</item>
		<item>
		<title>Changing Permalink structure (removing datestamp)</title>
		<link>http://h4x3d.com/changing-permalink-structure-removing-datestamp/</link>
		<comments>http://h4x3d.com/changing-permalink-structure-removing-datestamp/#comments</comments>
		<pubDate>Wed, 04 Jan 2006 17:26:46 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[code]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[modrewrite]]></category>
		<category><![CDATA[permalinks]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.h4x3d.com/changing-permalink-structure-removing-datestamp/</guid>
		<description><![CDATA[If you used the default permalink structure, you&#8217;d have something similar to: /%year%/%monthnum%/ %postname%/ now say you want to get rid of the dates (maybe seo-wise driven?) you&#8217;d have /%year%/%postname%/ But now all your posts (and post slugs) are outdated, thus returning 404 or if you got the right redirection rules return you to some [...]]]></description>
			<content:encoded><![CDATA[<p>If you used the default permalink structure,<br />
you&#8217;d have something similar to:</p>
<blockquote><p>/%year%/%monthnum%/<br />
%postname%/</p></blockquote>
<p>now say you want to get rid of the dates<br />
(maybe seo-wise driven?)<br />
you&#8217;d have</p>
<blockquote><p>/%year%/%postname%/</p></blockquote>
<p>But now all your posts (and post slugs) are outdated,<br />
thus returning 404 or if you got the right<br />
redirection rules return you to some error document.<br />
That&#8217;s exactly what I did and troubled with.<br />
Now there is this guy scotty from fucoder.com<br />
who is a real genius.<br />
He told me to solve this problem by<br />
by adding an extra Mod_Rewrite rule before the rules<br />
generated by WordPress.<br />
In my  case:</p>
<blockquote><p>RewriteRule ^([0-9]{4})/<br />
([0-9]{1,2})/([0-9]{1,2})/<br />
([^/]+)/?$ /$4/ [L,R=301]</p></blockquote>
<p>He told me to put that right after RewriteBase<br />
to install this redirection and it worked wonders.<br />
Thanks scotty!</p>
<p>Vielleicht auch fuer einige interessant ist dieser <span class="red"><a href="http://www.perun.net/2005/05/02/aenderung-der-permalinks/">Artikel</a></span> ?ber das Aendern von Permalinks in WordPress (alte uri /archiv/ neue /)</p>
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		</item>
		<item>
		<title>Do Not Drop Your Web Site Off the Search Engine Cliff</title>
		<link>http://h4x3d.com/do-not-drop-your-web-site-off-the-search-engine-cliff/</link>
		<comments>http://h4x3d.com/do-not-drop-your-web-site-off-the-search-engine-cliff/#comments</comments>
		<pubDate>Fri, 07 Oct 2005 14:32:26 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[essays]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[essay]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://localhost/v9.1/?p=31</guid>
		<description><![CDATA[If you&#8217;ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you&#8217;re facing &#8220;mission impossible&#8221;, chances are you own a web site. Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you&#8217;re facing &#8220;mission impossible&#8221;, chances are you own a web site.</p>
<p>Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. You might hire a search engine optimization specialist who can track elusive algorithm clues and is unfazed by pagerank drama. Your programmers and designers insist they get along. The marketing department actually believes deadlines are met. The new bank account is waiting for fresh revenue. And oh yes, it&#8217;s assumed someone will come looking for your web site and wants to use it.</p>
<p>You did build it for them, right?</p>
<p>For every search result, there is the possibility that:</p>
<p>a. The engine will display a description that makes sense. Or not.</p>
<p>b. The page the search engine refers to does what the description said it would do and is about what the search engine said it would cover. Or not.</p>
<p>Your SEO/SEM, if you hired a good one, helped you write your title tag statement and Meta page description and structured it so it makes sense in SERPs (search engine results pages).</p>
<p>Your Usability professional, if you hired one, evaluated the page to make sure it would meet customer expectations and convince visitors there are other hot pages inside the web site to look at too. Without call to action prompts, well displayed, logically labeled navigation links and credible content, the chance of someone remaining on that page is pretty slim.</p>
<p>Says Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc., in a recent Search Day article written by Shari Thurow, called Creating Compelling Search Engine Ads and Landing Pages, &#8220;Once searchers arrive on your landing pages, you have 13.2 seconds to convince visitors that they are on the right site.&#8221;</p>
<p>Impossible Mission?</p>
<p>Had enough of web page abandonment? Are those cost-per-click fees putting you further in cred?t card debt and not producing any bang for your buck? Which part of &#8220;understand your web site visitor&#8221; didn&#8217;t make it to the drawing board?</p>
<p>I know this is hard. You&#8217;re not a mind reader. Unless you have access to costly studies and data about who to build your web site for and their computer usage habits, chances are you simply wanted a web site and hoped people would find it and use it. By incorporating the skills and expertise of an SEO/SEM along with a user centered design specialist, you will not be wastefully tossing your web site off the search engine cliff. Rather, your adoring fans will clamor up the cliff to get to it.</p>
<p>Sometimes a web designer is also trained in these fields or is partnered with people who are. This is something to consider when shopping around for web site assistance.</p>
<p>Below are some things to keep in mind when studying your web site. You can also ask your team to consider these points.</p>
<p>1. What happens after your site reaches top rank? It&#8217;s lonely up there, if nobody notices your page or understands the page description. How effective is high rank? Do people really cl?ck on &#8220;sponsored&#8221; pages vs. natural results?</p>
<p>2. Pay attention to inside &#8220;landing&#8221; pages. Optimize them for easy indexing and point visitors to your homepage, sale products or fr?e stuff.</p>
<p>3. Be wise about what you invest. Every cost-per-click must be productive. If not, a usability web site review can locate roadblocks.</p>
<p>4. It&#8217;s about the user experience. Really. It&#8217;s a common habit for web site owners to create the site for themselves based on what they like and want. When you receive a complaint, consider it a favor. Yes, some people are mean and critical. But, enhancements are improvements that sometimes benefit a lot of people, and you too, in the long run.</p>
<p>5. Don&#8217;t settle for minimum effort. One of your goals is to reach potential customers and readers. Your optimized pages reach people looking for them. Your user centered pages reach people wanting to use them and will refer them to friends.</p>
<p>6. Your competition does it better. Not by packing hidden keywords and buying links, but by carefully targeting keywords, providing cleverly written content and delivering user centered design.</p>
<p>7. Think sustainability. If you plan on your web site being around for a while, make this a checkpoint for every future decision related to your site. If someone has an idea that won&#8217;t impact the long-term sustainability of the site, the site may disappear out of sheer user boredom. And search engines do notice.</p>
<p>8. Understanding your visitors and customers allows for more creative keyword combinations. Put a feedback form on your web site. Ask them how they found your web site. Ask them what keywords they used. Ask them why they came or what they wanted to find. Ask them if they found what they were looking for and if not, provide room for comments so they can explain what happened. This information is a gold mine for you.</p>
<p>9. Never mislead your visitors. Be accurate with what you say a site or page is about. Search results relevancy establishes trust from the start.</p>
<p>10. The elegance of action. The act of landing on a relevant, accurate, persuasive, interesting page leads to the fluid, unencumbered desire to know more and cl?ck deeper. Aim for this.</p>
<p>Do not drop your web site over the search engine cliff without considering the usability effect. Design it to be productive and user centered. This will pay off in many ways. Remember your original requirements and goals and trace back every dollar you spend to meeting them. Marketing efforts are strengthened when you make your visitors feel welcome, informed and productive once they arrive at your web site.</p>
<p>About The Author<br />
Usability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, Cre8asiteForums and co-founder of the Cre8asiteNetwork. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development. Copyright 2004 Cre8pc.com/Kimberly Krause Berg/UsabilityEffect.com. All Rights Reserved. Reprint rights by Permission of the Author.</p>
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