“Accident” – depicting the Mac is safe with the MagSafe connector on new Mac notebookes comes disconnected with a tug, while PC can hurt if power cord has been yanked.

“Accident” is one of the TV commercial ads “Get A Mac” series by Apple, which launched during Emmy awards, and starring by actor Justin Long as a Mac and actor John Hodgman as a PC. Other “Get A Mac” ads as below.

“Angel/Devil” – depicting having fun with Mac with preinstalled photo editing and imaging tools.

“Trust Mac” – depicting Mac is free and more secure than Windows from spyware and viruses.

“Out of the Box” – depicting Apple macs are ready to use out of the box and that no downloads or extra accessories are needed.

“Touch” – depicting Intel macs run both Windows and Mac OS X operating system while PC only runs one operating system.

“Better”

“Restarting” – Mac’s hardware and software just works, reducing time for troubleshooting.

“iLife”

“Viruses”

“WSJ” or “Wall Street Journal”

“Work vs Home”

Also it seems like Bill Gates is not too happy about those ads, as a recent interview showed.
Actually he was really pissed. Read the full interview here.